Jeff Allen has built his reputation and consulting practice by applying classic Harvard Business School themes to the growth challenges faced by his customers in a number of markets.  His strategic planning process leads customers through a variety of discovery and decision making phases, including:

• Developing a comprehensive "Theory of the Business" based on current assumptions about the market, company mission, and core competencies needed to be successful in your chosen market.  (Peter F. Drucker.  "The Theory of the Business." Harvard Business Review, September, 1994)
  
• Establishing  sustainable competitive advantage by making decisions about where and how to compete in the market, while staking out a defensible position against competitors. (Michael E. Porter.  "What is Strategy?" Harvard Business Review, November, 1996)
  
• Understand the dynamics of the service-profit value chain and determining what activities will create the highest value for customers as they make decisions about loyalty and satisfaction. (James L. Heskett, et al. "Putting the Service-Profit Chain to Work."  Harvard Business Review, 1994)
  
• Identifying which customers are most likely to adopt a new product or service, and what are the criteria by which they make these decisions. (Geoffrey A. Moore. Crossing the Chasm.  Harper Collins, 1991)

By melding these time tested concepts with his broad range of practical marketing and business experience, Jeff Allen has created a roadmap to success for any company that seeks to reinvigorate its growth initiatives.